MIT Enterprise Forum
Presents

Winning Strategies: Secret Behind Dynamic Companies Like Google, Amazon, and eBay

Part of the MasterClass series of Virtual Live Conversations with leading thinkers in business and entrepreneurship

Learn in an interactive MasterClass how to:
- Implement six strategic steps to become a dynamic catalyst company
- Generate value by creating relationships among your different groups of customers
- Create profitable and flexible business models by assembling audiences, cutting costs and connecting other companies

Featured Speaker:
Dr. Richard Schmalensee '65, PhD '70
Former Dean, MIT Sloan School of Management

Richard Schmalensee '65, PhD '70 is the Howard W. Johnson Professor of Economics and Management at MIT, and the Director of the MIT Center for Energy and Environmental Policy Research. He served as the Dean of the MIT Sloan School of Management from 1998 through 2007.
He, along with colleague David Evans, developed a new area in the field of economics and business strategy that explores the design of business models that unleash the hidden value associated by getting multiple customer groups together on the same platform. He shares his findings in the Harvard Business School book “Catalyst Code: The Strategies Behind the World's Most Dynamic Companies.” He is a member of the National Commission on Energy Policy and a Director of the global venture capital firm IDG. He has served as a consultant to both corporations and government agencies.

Monday, October 26, 2009
12:00pm
$25.00

For more information:
http://enterpriseforum.mit.edu/network/masterclass.html