Creating a strong brand can be crucial to the success of your business, and your company’s trademark can become one of its most valuable assets. If you don’t take the right steps in choosing and protecting your trademark, your company may face serious legal battles after having invested significant time and money in its brand. This workshop is geared towards local start-up businesses and entrepreneurs who are interested in trademarking their brand, and will teach fundamental considerations in creating and protecting a strong trademark for your company.