The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

By Eric Ries
https://smile.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=pd_sim_14_1/137-2126602-2089765?_encoding=UTF8&pd_rd_i=0307887898&pd_rd_r=3b535ac5-70c4-11e9-a501-d7a14f92e534&pd_rd_w=OLDsQ&pd_rd_wg=Tnn0a&pf_rd_p=90485860-83e9-4fd9-b838-b28a9b7fda30&pf_rd_r=XCJ24DRP5S98AK17W5KD&psc=1&refRID=XCJ24DRP5S98AK17W5KD

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. 

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty