Designing for Memory vs. Experience

In a world of limited resources, it’s critically important to focus on designing for the moments that have the greatest impact on our behavior.
While our natural tendency is to try to make every touch point of the experience better, assuming this will correlate to preference and future behavior in favor of our brands and products, a great deal of research has also emphasized the importance of memory – mental models built on associations and previous experience. And because the drivers and dynamics of memory are different than those of experience, designing for memory requires a different lens and approach.
Join us for an interactive presentation as Sam Evans from Egg Strategy shares a behavioral perspective on:
• The difference between experience and memory
• How memory shapes our behavior
• Practical tips on how to design for memory.