Taught by Casey Winters, the workshop will dive into the type of projects growth teams work on, and best practices for these areas, such as virality, SEO, conversion optimization, email, notifications, and loyalty, and how to apply them to your business.
In this workshop, you’ll learn:
– Best practices for conversion optimization for mobile and web
– How to practically improve your onboarding
– Many different ways to increase your retention
– How to crack the code of search engine optimization
– How Pinterest plans and executes on its product roadmaps
Casey Winters is a growth advisor in residence at Greylock Partners, where he helps startups on their growth strategies. Prior to Greylock, Casey led growth at Pinterest, helping kickstart international growth. Pinterest recently crossed over 175 million monthly active users. Yes, those annoying signup prompts are his fault.
Prior to Pinterest, Casey was the first marketer at Grubhub, helping the company grow from 30,000 users to over 3 million by leading acquisition and retention marketing. Casey is responsible for some of Grubhub’s worst performing ads, but definitely not its best. Grubhub went public in April 2014. Prior to Grubhub, Casey worked in online marketing at Homefinder and Apartments.com. Casey has a BBA in Marketing from Loyola University Chicago and an MBA from Chicago Booth, but he isn’t like those other MBA types. He blogs, not as well as most, at caseyaccidental.com.
Cancellation Policy: Must cancel 48 hours prior for full refund.
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Refresh Miami will be taking digital photography and/or videography throughout the event. The photographs and/or video may be used across our platforms, including our website, email newsletters, social media channels, Youtube channel, media releases, and marketing materials. Refresh Miami does not intend to use these photographs/videos in any manner other than for the purposes stated above. By registering for this event, you grant permission for Refresh Miami to use your photograph/video in this manner.