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Teaching Entrepreneurship

By Heidi M. Neck, Patricia G. Greene, and Candida G. Brush

Of course, entrepreneurship can be taught, and this books shows how. Using scholarly research as the foundation, the authors have crafted a set of practices to foster entrepreneurial thinking that should be incorporated in all courses across the entire curriculum.’
– Tina Seelig, Stanford University, US
‘Practice makes perfect and Babson professors Neck, Greene and Brush lead the way for global management education s thirst for excellence in entrepreneurship education. Teaching Entrepreneurship is an excellent read and detailed guide for creating a strong program that inspires innovation and entrepreneurial strategies for business academics and practitioners.’
– John Fernandes, President and Chief Executive Officer, AACSB International

‘Teaching Entrepreneurship further validates how thoroughly Heidi, Patricia, and Candida understand the future of this incredibly vital field. The idea that aspiring entrepreneurs and their professors should be instructed in a method that increases their emotional intelligence and their business acumen is extraordinary. This is the book that the faculty at Paul Quinn College and I have been waiting for. That applause you hear in the background is our current and future students and the lives they will change through this version of entrepreneurship.’
– Michael J. Sorrell, President, Paul Quinn College, US

Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world.

Divided into two parts, the book is written for those educators who want their students to develop a bias for action and who are willing to explore new approaches in their own classrooms. A set of 42 exercises with detailed teaching notes is also included to help educators effectively teach the practices in their curriculum.

Entrepreneurship educators will find a great deal of useful knowledge in this volume, which provides relevant, targeted exercises for immediate application in the classroom.

1. Teaching Entrepreneurship as a Method that Requires Practice The Practices of Entrepreneurship Education: The Theory
2. The Practice of Play
3. The Practice of Empathy
4. The Practice of Creation
5. The Practice of Experimentation
6. The Practice of Reflection The Practices of Entrepreneurship Education: The Application
7. Exercises to Practice Play
8. Exercises to Practice Empathy
9. Exercises to Practice Creation
10. Exercises to Practice Experimentation
11. Exercises to Practice Reflection
12. A Final Note: The Practices Support Accreditation